Campaign & Event design
For the Big Pink Volleyball tournament, the challenge was to show that the volleyball, not the event, was supersized. The design and copywriting gave voice to eccentric characters, along with the tongue and cheek hashtag #datballrealbig. I drew heavily on comic book art references for the look and feel of this campaign, which emphasized its larger than life mentality. This event campaign for the RecSports, the University of Florida’s gym, reached nearly 40,000 patrons.
Material: Paper, Plastic | Process: Screen Printing, Laser Printing